1. Barbie sales by year worldwide 2012-2023 - Statista
May 22, 2024 · In 2023, Mattel's Barbie brand generated gross sales amounting to about 1.54 billion US dollars, a drop compared to the 1.49 billion US dollars of the previous ...
Barbie brand gross sales have grown considerably, reaching its peak at some 1.7 billion U.S. dollars in 2021, before dropping slightly in 2022 and 2023.
2. Barbie doll sales boom for Mattel after the namesake's movie ... - Fortune
Oct 25, 2023 · Sales grew 9.3% to $1.92 billion, exceeding projections of $1.84 billion as shoppers snapped up Barbie dolls and other mainstays like Hot Wheels cars.
The company hopes to bring more of its brands to movies or TV shows and is developing films based Hot Wheels, Polly Pocket and a dozen others.
3. Mattel's $150 Million 'Barbie Bump' Doesn't Make Up For A Tough Year
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Full year sales were down 1%, and Mattel expects another flat year, but there were some bright spots in the toymaker's earnings report.
4. Chart: How Important Is the Barbie Brand for Mattel? | Statista
Mar 8, 2024 · 2021 marked the highest gross sales value since 2013, with Barbie brand gross sales hitting $1.7 billion worldwide. According to our Statista ...
The chart shows the annual gross sales of Mattel and the Barbie brand.
5. Mattel's Barbie sales North America 2023 | Statista - askStatista
Mar 20, 2024 · In 2022, Mattel's Barbie brand generated gross sales amounting to 840 million U.S..
In 2022, Mattel's Barbie brand generated gross sales amounting to 840 million U.S.
6. Barbie Statistics By Revenue, Gross Sales, Brand Value And Facts
General Barbie Statistics · Barbie Statistics By Gross Sales
Introduction Barbie Statistics: Barbie, a renowned brand under Mattel Inc., has been a cultural icon since its launch in 1959. Created by Ruth Handler,
7. Mattel MAT Q3 earnings: Barbie sales surge - CNBC
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Mattel reported earnings and revenue that came in higher than Wall Street's expectations.
8. Mattel reports spike in sales thanks to Barbie and Hot Wheels - CNN
Oct 25, 2023 · The toy manufacturer reported a 9% rise in its net sales to $1.92 billion in the third quarter of 2023, fueled by Barbie's success and Hot Wheels toys.
Mattel is still riding Barbie’s pink blockbuster wave.
9. Mattel's Barbie earns over a billion every year | Fox Business
Jul 20, 2023 · Gross sales for Barbie came in at nearly $1.16 billion in 2019, 6.5% higher than the $1.09 billion it posted the year prior to that. Mattel Inc.
The star-studded, upcoming "Barbie" film has brought the Mattel-owned brand front and center. It has generated at least $1 billion in gross billings or sales each of the last five years.
10. Mattel Results Buoyed by 'Barbie'; Shares Fall on Outlook - Bloomberg
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Mattel Inc., riding the success of the Barbie movie, posted quarterly results that beat Wall Street estimates, but the toymaker maintained its full-year sales outlook due to softness in the industry and a weaker global economy.
11. Success of 'Barbie' movie boosts Mattel's sales - El Pais English
Oct 26, 2023 · The maker of the popular doll has broken a streak of declining revenue to post 3Q net sales of $1.92 billion, and is already working on ...
See AlsoAlejos Hut MenuThe maker of the popular doll has broken a streak of declining revenue to post 3Q net sales of $1.92 billion, and is already working on films based on other popular products such as its Hot Wheels cars
12. Barbie movie reverses Mattel's toy sales slump - BBC
Oct 25, 2023 · Barbie billings jumped 16% in the July to September period compared with 2022, driven by the success of the first ever film starring the doll.
Toymaker Mattel reports a jump Barbie sales after the success of this summer's Barbie film.
13. Barbie toy sales shoot up 25% after film's release | CNN Business
Sep 13, 2023 · Barbie toy sales in the US increased 25% for the July-August combined months compared to the same two-month period a year ago.
The ‘Barbie’ movie, which turned into a global box office phenomenon in a matter of weeks, appears to be energizing sales of Barbie toys after its summer release.
14. Blonde Ambition | Contagious
The world's most famous doll was in dire need of a makeover. Though Barbie still consistently brought in more than $1bn in annual sales for Mattel, ...
How Mattel gave its iconic Barbie doll a makeover for 21st Century sensibilities
15. In Depth: Barbie By The Numbers - Forbes
Mar 5, 2009 · $3 billion: Barbie Sales Since 1959 ... Barbie is Mattel's marquee brand, and has generated plenty of dough over the last half-century. But the ...
For 50 years, Barbie has been the favorite toy of millions of children. Here are the numbers behind her success.
16. Barbie's sales are booming. Has the doll shed her controversial past?
Mar 9, 2021 · Her popularity is also, after a noted downturn, growing; sales numbers show that 2020 was Barbie's best year in over two decades and, according ...
Barbie has over 99 percent brand awareness globally, and more than 100 Barbie dolls are sold worldwide every minute.
17. Barbie, the money-making machine | Economy and Business
Oct 27, 2022 · The doll division accounted for almost $2.3 billion of Mattel's gross revenues; Barbie alone represented $1.679 billion, or 73% of the sales in its category, ...
The blonde doll has had to change with the times to survive, and there have been a lot of bumps in the road. Despite this, it still represented 27% of Mattel’s total revenue
18. [PDF] Analysis of Barbie Dolls' Low Sales Volume in China
However, in China, Barbie dolls' sales volume does not live up to expectations. In this paper, by using Hofstede's five dimensions, the author analyzed the ...
19. Amazon Market Watch: The Barbie Movie Sparks a Sales Boom on ...
Jul 26, 2023 · In the last six months, the brand revenue for Barbie skyrocketed by 60% YoY, reaching an astounding $314.5 million, which is 100%+ more than the ...
Explore the impact of the Barbie Movie on Amazon sales with Jungle Scout's latest Amazon Market Watch. Uncover insights into consumer trends, Mattel's strategic marketing moves, and the power of brand evolution and nostalgia, as evidenced by Barbie's remarkable comeback.
20. NASDAQ: MAT Mattel Inc Statistics & Facts - WallStreetZen
Barbie brand sales. $1.54B. Barbie's sales in 2023 were $1.538 billion, up from $1.491 billion in 2022. [1]. Date: Mar 15, 2024. Copy link. Mattel Stats ...
OverviewForecastEarningsRevenueDividendOwnershipStatistics
21. Barbie sales surged 14% after blockbuster movie, Mattel says
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Barbie maker Mattel said sales of its iconic doll jumped 14% in the latest quarter thanks to the “Barbie” box-office blockbuster starring Margot Robbie and Ryan Gosling. “Dolls co…
